Dream Team †Media Analysis Essay

George and Lennie’s dream is the most commonly mentioned in the novel, they want to live the American dream and have their own land and home. Although Crooks tells them he â€Å"never seen a guy really do it† their determination is beyond that of normal men. They crave the freedom from ordered working life and less responsibility. George desires the relief from the burden of supervising Lennie, on the ranch he constantly has to watch him to ensure he is no danger to himself or others. He talks of how he could â€Å"live so easy† without Lennie and it seems to be a private dream of his to marry and raise a family without the childish weight of Lennie upon him. He has cared for Lennie for a large part of his life and wants happiness for both of them without the strain of rules and the risk of characters such as Curley. Lennie’s only dream at first glance seems to be having his rabbits, however at a closer look the rabbits are his way of relating to their entire dream, he connects all other aspects of free life with them such as growing crops to feed them. He loves hearing the story of â€Å"how its gonna be†, his own dreams are based on what George tells him is good and bad. Candy is desperate to join in with Lennie and George and their dreams have become his. Since his dog died he has nothing left on the ranch to encourage dreams and he seems to have given up, the chance to be part of a reasonably realistic project motivates him again and he is willing to give everything to be part of it, â€Å"I’d make a will an’ leave everything to you guys case I kick off. † All of Candy’s dreams seem to have be worn away by life on the ranch, the loss of his hand also seems to symbolise a large loss mentally for without his hand he cannot realistically dream of working his own land and living alone. For Candy life on the ranch seems to be a reminder of lost dreams rather than hopeful ones and this could explain his eagerness to be part of Lennie and George’s. He is also aware that he is old and becoming closer to the end of his job and possibly his life. â€Å"They’ll can me purty soon. Jus’ as soon as I can’t swamp out no bunk houses they’ll put me on the county. † He dreams of ending his life in happiness and not in poverty and discomfort surrounded by bad memories. Curley’s wife is in many ways like Lennie and George, she tell her dream like its real and could happen at any time to escape the loneliness of the ranch. She tells as many people as she can about her dream as though she wants to make it more real for herself. Her conversation with Lennie reveals her desperation to make this dream come true, she hangs onto the man who could put her in â€Å"pitchers†, so sure he did write to her and someone else ruined her dream. It is these fantasies she uses to escape her life which is heavily restricted by her husband who wants to control her to comply with his own dreams, she wishes to be free to fulfil the life she desires. Her way of telling the story of her dream is almost sad as she clings to any glimpse of it so desperately it is clear how unhappy she is. All the dreams expressed by these characters are what drive them in the novel and can determine how they express their feelings and how they act. Niki Holdsworth Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE John Steinbeck section.

Concepts of Health Promotion Essay

Health is defined as a state in which human needs are met in an autonomic way, and is not limited to the absence of disease or disablement (V. Henderson). Optimal health is a lively, self-motivated equilibrium of physical, intellectual, spiritual, emotional, and social well-being. The concept of health promotion delineates the method of empowering people to increase control over, and to advance their own overall health. The main purpose of health promotion is to heighten people’s motivation to strive for optimal health, while assisting them in making lifestyle modifications that will help them advance their wellbeing to an ideal state. Modifications of the unfavorable way of living can be enabled through a combination of strategies and learning experiences that enhance awareness and rise motivation; most importantly, the change is made possible through the creation of opportunities that permit access to situations that make positive health practices an easy choice. Individuals and communities require a great deal of health education in order to achieve optimal health levels. The development of health promotion has allowed the nurse to reinforce the profession’s role on health promotion and disease prevention, propagate information that promotes an educated public, and assist individuals and communities to change established negative health behaviors. The nursing roles in health promotion vary greatly depending on the individual or group’s needs, and their level of readiness to take action toward lifestyle change and behavior modification. In order to be an efficient educator, the nurse has to perform a self-awareness assessment of own health beliefs and practices. In health promotion, it is of great importance that the educators live what they teach, hence becoming models of healthy lifestyle behaviors and attitudes. A nurse who will teach the importance of smoking cessation must not be a smoker; the reason is clear and obvious. Should the client learn that she smokes, he will lose confidence in her role of health advocate, and undervalue the importance of smoking cessation. The trust of the nurse-client relationship might be compromised, and the likelihood that the client will stop smoking will decrease significantly. An extensive approach of health promotion can be achieved through the nursing process including  assessment, diagnosis identification, planning, implementing, and evaluating outcomes. Even though the process is alike, the nurse gives emphasis to teaching the client accountability for self-care. After the client and the educator agree to the goals together, the health-promotion plans are established; thereafter, the client takes accountability for the success of the plans. A comprehensive assessment of the individual health status is fundamental to health promotion. The nurse has to take in consideration multiple factors, and collect significant data from the client’s milieu before beginning to design a plan of health promotion education. Some elements of assessment should include the health history and physical examination, physical fitness assessment, lifestyle assessment, spiritual assessment, social support systems review, health risk assessment, health beliefs review, and life-stressors review. Planning has to be done according to the needs, desires and priorities of the client. The client decides on health promotion goals, and the actions and interventions to achieve those goals. During the planning process the nurse acts as a resource person rather than as a counselor. The nurse provides information, highlighting the importance of gradual change, and appraises the client’s goals to ensure that they are realistic, quantifiable, and satisfactory to the client. Implementation is the â€Å"acting† towards behavior change. The nurse gives emphasis to self-responsibility for implementing the plan. Depending on the client’s needs, nursing interventions may consist of supporting, counseling, teaching, consulting, modeling, and enhancing the behavior change. The nurse has to offer ongoing and non-judgmental support that focuses on the desired behavior change. Moreover, the nurse will help the client identify his social support system, which is vital in the goal attainment process. Evaluation of the outcomes should not be sporadic, but rather done on a continual basis in shared collaboration of nurse and client. Evaluation is the time of celebrating successes, or a time when the client may choose to rearrange priorities, or adjust strategies. Health promotion aims a wide range of targets at different levels in the community. The huge benefits resulted from health promotion and disease prevention efforts make many realize that this domain of health care is  worth to be invested in. The focus is shifted evermore from the medical to the preventative approach, from treating the disease to avoiding the onset of it. Nurses have a fundamental role in health promotion by their position and interaction with the community. In acute care settings, they see the people at their toughest times of their lives. It is there nurses can assist patients make important informed decisions in regards to their health. The nurse has the role of assisting the patient in moving in the right direction on the health-illness continuum. Someone might argue that there is no more room for prevention once the illness occurred, but the truth is that there is always something to be prevented. For example, the patient who was admitted with diabetic ketoacidosis (without even knowing that he had diabetes) will need a lot of information and support on how to manage the disease and prevent complications. The nurse in the acute setting will begin the health promotion process for this patient, and furthermore refer him to diabetes specialists. Once the patient follows-up with them, the odds are that another nurse at the doctor’s office will continue the process of teaching the patient about the disease management. Disease prevention is included under health promotion umbrella, and consists of three levels of prevention: primary, secondary, and tertiary. The difference between them is determined by the specific point in time in the course of the disease progression when the health promotion is initiated. The primary prevention targets health promotion and protection before disease or dysfunction arise. It includes but it is not limited to immunizations, routine health check-ups, and risk assessments for specific diseases, family planning services and marriage counseling, health education on various threats to well-being. The main goal of primary prevention is to reduce the risk of exposure of the individual and the community to potentially harmful sources. In comparison, secondary prevention concentrates attention on a timely recognition of health issues and a rapid intervention to lessen health problems. Its main goals are to identify individuals in an initial stage of disease and to limit forthcoming disability. For example, a patient who experiences an acute heart attack can benefit from emergent cardiac stent placement. After this initial step of treatment, the patient will not only  need a continual adherence to the recommended regimen, but also making appropriate lifestyle changes in order to prevent further health problems linked to the initial cause of injury. Health promotion at the secondary level is very important because the patient who experienced a life-altering event may be able to return to prior level of quality of life, in conjunction with the appropriate lifestyle modifications. Some examples of secondary prevention are: teaching self-examination for breast and testicular cancer, yearly screening colonoscopy after 50 years of age, or yearly mammograms after the age of 40. At last, tertiary prevention places emphasis on restoration and rehabilitation with the goal of helping the individual to reinstate an optimal level of functioning. Chronic disease management is an example where tertiary prevention comes in to assist the client regaining control and quality of life to a certain extent, as permitted by the disease process. Education and support about managing chronic illness at home to prevent complications is part of the tertiary prevention. The levels of prevention can overlap in practice because same interventions can serve different causes. For example, if a person decides to follow the Weight Watchers nutrition plans to lose weight for the reason of increasing overall health and state of well-being, this will be primary level health promotion. On the other hand, if the same person decides to lose weight with the motivation to decrease the risk for cardiovascular disease, then it is considered a behavior of secondary level of prevention. In conclusion, health promotion is a vital component in society because it helps its citizens reach to a qualitative life. Without health promotion and disease prevention programs, mortality and morbidity would always be our next door neighbor. By health promotion we can see more people laughing, dreaming, and enjoying the excitement of life. References Bennett, C., Perry, J., & Lawrence, Z. (2009). Promoting health in primary care. Nursing Standard, 23(47), 48-56. Blacksher, E. (2009). Health reform: what’s prevention got to do with it?. The Hastings Center Report, 39(6), inside. Marcus, S. (2012). Poison prevention: engineering in primary prevention. Clinical Toxicology (Philadelphia, Pa.), 50(3), 163-165. doi:10.3109/15563650.2012.658474 Kozier, B. (2007). Fundamentals of nursing: Concepts, process, and practice. Upper Saddle River, N.J: Prentice Hall Health.

Antonio Vivaldi “The Four Seasons” Essay

Antonio Vivaldi â€Å"The Four Seasons† - Essay Example Handels Serse, St. Matthew Passion by J.S. Bach and Handels magnificent Messiah are examples of historic works that the late baroque period has contributed to the world of music. Followed was the Classical period which extended up to the year 1820 (Baroque Music Guide, 2009). This period had special emphasis on the symmetry and form in the arts. The typical development in this period of music was that the elaborate complexity and the ornamentation of sounds which prevailed in the late baroque period gave way much simple and elegant music in the classical age. The emotions and the feelings which still persisted in the elegance of the music were not allowed to supersede the clarity of the music in this period. These ever living classics including symphony, concerto, sonata, and string quartet were completely developed in this era of music(Baroque Music Guide, 2009). It was in the transition period of these two ages that Antonio Vivaldi, composed ‘The Four Seasons’. This pi ece of music had the properties of both periods of music ideally creating a hybrid of the qualities of both periods. The composer could use the class from both periods to create a real masterpiece. His experience of conducting extensive number of operas is well reflected in the musical piece. However, a simpler approach in the outline of music had been maintained in The Four Seasons’. In totality, the historic background to which the music belonged has been well reflected in the work The Four Seasons’. Antonio Vivaldi was born in Venice on March 4th, 1678 (Green Aaron, 2009). He served as priest since 1703, till he had to discontinue due to health related issues. He was later employed as a techer in the Ospedale della Pietà   which was officially an orphanage but in reality a shelter for the for the illegal female offspring of noblemen (Green Aaron, 2009). Later from the year 1709

Morals and Legislation Essay Example | Topics and Well Written Essays - 2250 words

Morals and Legislation - Essay Example He argued that the hedonistic value of any human action is easily calculated by considering how intensely its pleasure is felt, how long that pleasure lasts, how certainly and how quickly it follows upon the performance of the action, and how likely it is to produce collateral benefits and avoid collateral harms. Taking such matters into account, we arrive at a net value of each action for any human being affected by it. All that remains, Bentham supposed, is to consider the extent of this pleasure, since the happiness of the community as a whole is nothing other than the sum of individual human interests. The principle of utility, then, defines the meaning of moral obligation by reference to the greatest happiness of the greatest number of people who are affected by performance of an action. Similarly, Bentham supposed that social policies are properly evaluated in light of their effect on the general well-being of the populations they involve. Punishing criminals is an effective way of deterring crime precisely because it pointedly alters the likely outcome of their actions, attaching the likelihood of future pain in order to outweigh the apparent gain of committing the crime. Thus, punishment must "fit" the crime by changing the likely perception of the value of committing it. A generation later, utilitarianism found its most effective exponent in John Stuart Mill. Raised by his father, the philosopher James Mill, on strictly Benthamite principles, Mill devoted his life to the defence and promotion of the general welfare. With the help his long-time companion Harriet Taylor, Mill became a powerful champion of lofty moral and social ideals. Mill's Utilitarianism (1861) is an extended explanation of utilitarian moral theory. In an effort to respond to criticisms of the doctrine, Mill not only argued in favor of the basic principles of Jeremy Bentham but also offered several significant improvements to its structure, meaning, and application. Although the progress of moral philosophy has been limited by its endless disputes over the reality and nature of the highest good, Mill assumed from the outset, everyone can agree that the consequences of human actions contribute importantly to their moral value. (Utilitarianism 1) Mill fully accepted Bentham's devotion to greatest happiness principle as the basic statement of utilitarian value: "... actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness. By happiness is intended pleasure, and the absence of pain; by unhappiness, pain, and the privation of pleasure." (Utilitarianism 2) But he did not agree that all differences among pleasures can be quantified. On Mill's view, some kinds of pleasure experienced by human beings also differ from each other in qualitative ways, and only those who have experienced pleasure of both sorts are competent judges of their relative quality. This establishes the moral worth of promoting higher (largely intellectual) pleasures among sentient beings even when their momentary intensity may be less than that of alternative lower (largely bodily) pleasures. Even so, Mill granted that the positive achievement of happiness is often

3 year personal development plan in nursing Outline

3 year personal development plan in nursing - Outline Example Within one year, the outcome should be evident in my communication and patient-care skills. The confidence gained will pave way for me to expand my professional network in the second year. This will be achieved through participating in at least one professional development program in a quarter, thus improving on my organisational commitment and job-satisfaction as noted by Turner (2007). This would also provide knowledge on the practice in other different nursing fields, including mental health nursing. Still in my second year, I will seek to develop academically. Thus, I will enrol for part-time postgraduate diploma course specialising in adult nursing which will take me two years, up to the third year of my development plan. I will apply for a scholarship from the Nursing and Midwifery Council (NMC) so as to subsidise on the cost implication. Accomplishing this course will expand my knowledge on patient care and further on ethical issues around nursing in general. Therefore, my three year development plan would basically entail professional development and network building and academic

Case study Preadmission and admission phase Essay

Case study Preadmission and admission phase - Essay Example Firstly, pre-admission observations, procedure, and discharge plans were prepared and an informed consent obtained from the patient. As the patient was unable to read clearly, a signed consent was obtained from his son. Glimartin and Wright’s (2007) review asserts the significance of nurses in day surgery activities related to pre-admission assessment, providing information and managing anxiety; communication, pain management, wound infection, nausea and other nursing care (cited by Timmins and McCabe, 2009). Pre-assessment began with assessment of hypertension, eyes, vital signs and general fitness of the patient a week prior to surgery. As per the hospital policy, the patient was given instructions regarding admission time and fasting time on the previous day through phone call. As per doctor’s advice, the patient was asked to continue with his BP medication. At pre-admission, the eyes were tested in a dilated stage to rule out possibilities of other eye severities such as retinitis. As this procedure required small incision, anesthetist spoke to the patient regarding general anesthesia meant for the procedure considering his age and hypertension. Before that, patient’s vital signs including blood pressure and blood sugar were tested, which were found to be in the normal range. Also, a full blood count, chest X-ray and ECG were normal, and previous medical reports were thoroughly checked and verified with current findings. Considering his age, other commonly found medical problems such as diabetes, heart diseases, etc were ruled out. Every clinical procedure should be of high quality and highly effective, which should be practiced in a patient-centered way in partnership with both patient and family (Timmins & McCabe, 2009; p.40). Considering history of hypertension and the patient’s age, the entire procedure was conducted with constant monitoring of the pulse, BP,

Subprime Mortgage Crisis Essay Example | Topics and Well Written Essays - 1000 words

Subprime Mortgage Crisis - Essay Example However, what was more innovative in this whole episode is the fact that banks in order to hedge themselves against the high risk lending through secrutization. Securitization is a process of bundling or pooling the non-liquid assets into marketability securities. The idea is to recoup the liquidity lost through the sanctioning and disbursement of the loans to subprime borrowers.(Hunton & Williams LLP,2005). There are various ways through which the securitization can take place. Most of the times, financial institutions did so by creating Special Purpose Vehicles in order to enjoy off-balance sheet accounting not only to strenghten their balance sheets but keep the garbage out of it. The problem started when the subprime borrowers started to default on their repayments. These defaults created a chain reaction of events which first overtook the banks but subsequently created further economic problems for the economy. The above graphical representation suggests the two traditional models of the mortgages and how default in both the models can trigger further damage.1 Technically subprime mortgages become a problem when at the default of the payments by the borrowers; financial institutions face a mismatch in the cash flows. As defined earlier that most of the financial institutions attempted to regain the lost liquidity through securitization by creating mortgage backed securities to match the cash inflows from the mortgage payments with the cash outflows from the payments to be made against those mortgage backed securities. When the inflows stopped due to default by the subprime borrowers, financial institutions, in order to keep their ratings intact, started to pay out for their obligations out of other resources. This than started to create a credit crunch in the economy as those resources which were technically should have been used in more productive resources were being utilized in repaymen t of the mortgage backed securities. Thus the available credit to the organizations and firms decreased and hence their output and productivity level started to decrease which slowly and steadily put pressure on various other economic pressures and hence started one of the worst economic crisis of the century. It is believed that the subprime mortgage in United States stand at almost $1.3 trillion however it only comprises a small portion of the US GDP and many believe that at such small magnitude level, it may not impact the US economy as such. (Ramady, 2008). The future seems to be more bleak as one half to two thirds of the subprime loans are Adjustable rate mortgages means that the interest rates on those mortgages are going to increase when they fall due therefore there are estimations that more defaults are yet to come as at higher interest rates, the subprime borrowers may face further hardships to payback their due installments therefore it is feared that crisis are going to further aggravate rather than subside until and unless Federal Reserve Board (FED) does not

Nutrition Essay Example | Topics and Well Written Essays - 500 words - 5

Nutrition - Essay Example For example, Dr. Atkins’s diet is taken for this purpose. During the starving like condition, the body burns fat. As carbohydrate level drops, the body turns to protein reserves, which results in nitrogen being released into the blood stream. This causes unnecessary burden on the kidneys as they try to excrete the excess urine, which happens due to the additional sodium loss. Similarly, the fatty acids are released into the blood stream, as fat gets burnt. This puts more pressure on kidneys. If such condition prevails for longer time, Ketosis can occur, causing damage to liver and kidneys. Therefore, many nutritionists are careful in prescribing ketogenic diets, which have low carbohydrates, particularly to pregnant women. However, these conditions can also result in reduced hunger and stable blood sugar level, caused by chain of reactions taking place, as ketones are released. The activity of brain gets improved in regularity and intensity, as can be measured through the electroencephalogram (EEG) test, which shows the brain cells being calmed down in ketosis condition. In addition, ketosis can be responsible for dissolving certain kidney stones, as they tend to sterilize urine against infection. However, there are many adverse affects of ketosis. These include dizziness, lethargy, weakness, diarrhea and nausea, among others. Many people going through ketosis experience mental dullness and fatigue, while feeling sluggish. The body cells form less fat that is necessary for survival, in times of emergency. (Kunin, MD) Human body requires minimum amount of calories for performing normal functions like breathing, chewing food and to keep heart and brain working. Basal metabolic rate (BMR) refers to this amount of energy, as many factors, including age, gender; physical activity and body weight have direct affect on BMR. As exercising increases the muscle power and activity, it results in increased BMR, and the increase can last even up-to one hour

How does addiction affect high school students (15-18 years old) Essay

How does addiction affect high school students (15-18 years old) grades or school performance - Essay Example tained by them are also influenced by the factors like setting proper priorities, maintaining pleasing attitudes and demonstrating acceptable behavioral practices. And., it is reported that the proportion of students that falls in the above category is only 40 % of the school population (Nelson et al, 2001). It is equally surprising that atleast a quarter of the high school leaving children felt unhappy and supportless and another 15 percent have the history of either attempting or committing suicide (Nelson et al, 2001). A closer introspection clearly reveals that the contributory factors for such disturbing situations are tobacco addiction, alcohol abuse, wide variation in the mental state like depression and bipolar disorder, unbearable loss of loved one, humiliation and easy access to very lethal systems (Nelson et al, 2001). Among these, addiction to tobacco is found to be the easiest trap to which students easily fell due to the easiness in availability of the products and rela tively lower social stigma attached to this habit when compared to others in the list. Thus this research study is undertaken with the objective to investigate how the academic performance in schools are affected as a result of addiction, more specifically to tobacco smoking. A research study carried out among a set of school children have given wide ranging reasons for getting addicted to the tobacco products, mostly for smoking (Dongre et al, 2008). It says that nearly 50 percent of the students succumb to smoking in school due to the peer pressure. The next contributing factor is for curiosity to explore the â€Å"pleasures† in the process. A small fraction of students, about 8 percent, resort to tobacco claiming it to have a curative value (Dongre et al, 2008). Another research conducted to understand the psychosocial predictors in the onset of the tobacco smoking shows a strong relationship with four different factors. These are categorized as social and interpersonal

How Is the Holocaust Represented in Films Essay Example for Free

How Is the Holocaust Represented in Films Essay ‘The Holocaust’ was the massacre of nearly six million Jews in parts of Europe controlled by Adolf Hitler and his Nazi party leading up to and during World War II. When the Nazi party first came to power in 1933 they began building on the anti-Semitist feelings in Germany; introducing new legislations that gradually removed the Jews from society such as the Nuremberg Laws which prohibited marriage or extramarital sexual intercourse between Jews and German citizens and required Jews to wear an armband with the Star of David on it so they could be identified as a Jew. Encouraged by the Nazi’s, people began to boycott Jewish ran businesses and in the November of 1938 they were openly attacked, these pogroms became known as ‘Kristallnacht’ which in German translates as: â€Å"the Night of Broken Glass† because of the vandalised shops and broken glass windows. During Kristallnacht over 7,000 Jewish shops and 1,668 synagogues (almost all of the synagogues in Germany) were destroyed and the official death toll is ninety-one although it is assumed to be much higher. In 1939, after the invasion of Poland, small areas of towns were sectioned off from the rest of the population where Jews and Romani were forced to live in confined and overcrowded spaces. These were known as ‘ghettos’. The largest was Warsaw Ghetto, in Poland (where ‘The Pianist’ was set), with over 400,000 people living within its walls. Although it contained at least 30% of the population of Warsaw it occupied only 2.4% of the citys area; this meant that the residents of the ghetto were forced to cram in an average of nine people per room. From 1940 through to 1942 starvation and disease, especially typhoid, killed hundreds of thousands. Over 43,000 residents of the Warsaw ghetto died there in 1941. On January 20th, 1942 a â€Å"final solution to the Jewish question in Europe† was devised by the Nazi leaders. Death camps were built in Eastern Europe with new railway systems that were made to transport Jews from other countries to these remote areas. Jews, as well as other ‘undesirables’ such as Romani, Soviet prisoners of war, Polish and Soviet civilians, homosexuals, people with physical or mental disabilities, Jehovahs Witnesses and other political and religious opponents, were rounded up from all over Europe and forced into tightly packed rail freight cars like cattle. If they survived the journey, a small fraction of the Jews were deemed fit to work as slave labour. Everyone else was sent straight to the gas chambers which were disguised as shower rooms to prevent the victims panicking or trying to fight back. People were packed into these ‘shower rooms’ where the doors were bolted shut and a small but deadly pellet of Zyklon-B was dropped in and was activated by the heat of hundreds of human bodies crammed in together, those inside were dead within twenty minutes. By the end of the war six million Jewish men, women and children had been killed; this was more than two-thirds of the Jewish population. We have watched three films based around the Holocaust. The first of the three ‘The Pianist’ is a film based on the true story of a Jewish man, Wladysaw Szpilman: a famous pianist who worked for a polish radio station, living through the Holocaust. The beginning of the film shows the German invasion of Poland, in which Szpilman’s radio station is bombed, and the anti-Jewish laws that the Germans enforce in Poland, for example, when Szpilman is refused entry to the park or the cafà © with his polish friend and made to walk in the gutter to let polish people get primary use of the pavement. Szpilman and his family soon have to move to the Warsaw Ghetto where death became commonplace due to starvation, disease and attempt to rebel against the Nazi’s. The Nazis treat the Jews appallingly; they forced some Jews to dance to humiliate themselves for their own entertainment, a little boy is beaten to death for trying to scavenge some food for his starving family and, in one scene, Szpilman watches from an opposite flat as Nazi soldiers tip someone in a wheel chair out the window because he couldn’t stand up when they ordered him to. After several months in the ghetto, Szpilman and his family are chosen to be taken to the Treblinka death camp, however, Szpilman is saved from boarding the train by Itzak Heller, a Jewish police officer, while his family board the train never to be seen again. Szpilman is then put to work under gruelling, abusive conditions with the ten per cent or so of the Jews that the Nazi’s kept alive to use for slave labour; tearing down the walls that use to separate the ghetto from the rest of Warsaw and rebuilding the houses for new, non-Jewish residents. The Jews who are still alive are planning on rebelling Szpilman helps; smuggling guns into the ghetto. But after almost being caught by a Nazi soldier who suspects he is concealing something in a bag of beans, Szpilman decides to attempt an escape and take his chances hiding in the city. His friend, Dorota, and her husband hide him in an empty apartment near the ghetto wall where he can get by on smuggled food; however he must not make a noise or go outside as there are other, non-Jews living in the building to all believe the room to be empty. From his apartment window he helplessly watches the Jewish ghetto uprising from the 19th of April 1943 to its unsuccessful end on the 16th May. He lives silently in the abandoned apartment for another few months until he accidently smashes a shelf of china plates. Although Szpilman is unhurt the noise alerts other residents to his presence in the abandoned apartment; he is forced to leave his hideout. Szpilman is hidden once more, with the help of people from the Polish resistance, in another abandoned flat but the man supposed to be providing him with food disappears with the money from generous and unwitting donors, pocketing it all for his self. Dorota and her husband find him gravely ill from lack of nutrition but luckily he recovers in time to witness the Warsaw Uprising. His flat gets bombed during the uprising and Szpilman escapes to the abandoned ghetto where he is found by a merciful Nazi officer, Captain Wilm Hosenfeld. Szpilman plays the piano for him to prove that he is a pianist and the soldier, moved by his playing, finds him food and allows him to remain hidden there. Szpilman hides out here until the end of the war when the German Nazis are rounded up and polish prisoners released. The freed prisoners yell insults at the Germans and Hosenfeld, upon hearing that one of the freed prisoners was a violinist, asks him to contact Szpilman; to ask him if he will return the favour of saving him. However, Szpilman is unable to help Hosenfeld as the camp of Nazi prisoners had been moved and Szpilman returns to playing the piano for the Warsaw radio station. As the movie finishes the closing captions on screen tell us that Hosenfeld died in 1952 in a prisoner of war camp but Szpilman continued to live in Warsaw until his death in 2000, aged 88. The second film we watched was ‘The Boy in the Striped Pyjamas’ this film took a different, perspective of the Holocaust than ‘The Pianist’. This film is shown through the point of view of Bruno, the eight-year-old child of a German Nazi officer; he doesn’t really see the Jews as any different to himself yet despite his innocence Bruno still becomes a victim of the Holocaust†¦ At the start of the movie Bruno and his family are moving because his father got a job promotion as Commandant of a Jewish extermination camp. Bruno is upset and lonely because he was forced to leave his friends in Berlin so when he meets Shmuel, a Jewish boy the same age as Bruno, sitting on the other side of the fence, in the death camp, Bruno immediately befriends him. Shmuel tells Bruno that he is a Jew and that the Jewish people have been imprisoned here by soldiers, who also took their clothes and gave them the striped camp clothing, and that he is hungry. Bruno is confused and starts having doubts about his father being a good person. However, Bruno regularly returns to the fence bringing Shmuel food and playing checkers with him through the fence. When Bruno’s Mother realises what’s actually happening at the camp through a comment by one of the younger soldiers â€Å"They smell even worse when they burn, she is shocked and appalled as she believed it to be a labour camp. She argues with her Husband, insisting that she and the children should move elsewhere, eventually the Mother wins out but Bruno doesn’t want to leave anymore because of his friendship with Shmuel. Shmuel tells Bruno that his father is missing. Bruno gives him the bad news that he will be moving away for good the next day after lunch. Wanting to make up for letting Shmuel down and naive that his father has likely been murdered, Bruno agrees to help Shmuel to find his father, and returns the next day with a shovel to dig a hole under the fence to get into the camp, and Shmuel will bring an extra set of camp clothing; Shmuels suggestion that he could leave the camp through the hole is rejected by Bruno, who doesn’t know what it’s really like inside the camp and is determined to find Shmuel’s father. Whilst still searching Bruno and Shmuel get caught up in a crowd of people being marched to the gas chambers where both Bruno and Shmuel are murdered with the other Jews. In the meantime, Bruno’s Mother tells his Father, who was in a meeting about increasing the capacity of the gas chambers, that Bruno is missing. They find Brunos clothes next to the hole under the fence and realise that he got into the death camp. His Father runs throughout the camp when he reaches the gas chamber, he realises that Bruno has been brought to the gas chamber with the other Jews, but when He arrives it is too late, the boys are already dead and he is devastated. Upon hearing the Fathers cry of Bruno! his Mother and his sister, Gretel, realise what has happened and are equally devastated. The ending of this film has an element of retribution as Bruno’s father, who has killed thousands of Jewish children, finally gets a taste of what it’s like to lose his child. Finally, the last movie that we watched was ‘Life is Beautiful’. This film was set in Italy about the main character, Guido, a young, Jewish, man who at the opening of the film moves to the city with his friend to work at his uncle’s restaurant where he meets his future wife, Dora, although neither knows it yet. During the beginning of the film you can see how the anti-Semitist feelings built up it Italy for instance when the school children are meant to be lectured on ‘the superior race’, when someone paints â€Å"Beware, Jewish horse† on Guido’s Uncle’s horse, the sign on the shop reading â€Å"No dogs, no Jews!† and, later in the film, when Guido and Dora are married, despite the fact that Guido’s a Jew and Dora’s Italian, people trash their house. On Joshua (Guido and Dora’s son) birthday the Germans arrest Guido, Joshua and Guido’s uncle are taken onto the train to be taken to the death camp Dora insists on going with them even though she isn’t a Jew eventually the Nazi gives in and puts her on the train where she is included with the other Jewish women. Guido is devastated to see his non-Jewish wife board the train. Protecting his son from the horrific truth, Guido tells Joshua that they are simply on a big holiday camp, and he turns the camp into a big game for Joshua, saying that they must win 1000 points to win a real tank and leave. Luckily Guido’s quick thinking saves Joshua from the truth when a German officer requires a translator. Despite not speaking a word of German, Guido steps forward and makes up the Regole del Campo from the Germans body language, claiming that tanks, scoreboards and games of Hide and Seek litter the camp, while cleverly stating that Joshua cannot cry, ask for his mother or declared hes hungry, resulting in the loss of the game, in other words, death. Joshua later refuses to take a shower (repeated from an earlier part in the film), and unknowingly escapes being gassed, so Guido hides him with the help of other Italian prisoners, since there are no other children. Playing messages over the speakers for Dora, kept prisoner on the other side of the camp, let’s Dora know her son and husband are alive, while the Nazi’s don’t speak Italian. With the help of Guidos former German friend, Herr Lessing, Guido hides Joshua amongst the German children, while waiting the German Officers meals. Hiding Joshua in a junction box for the last time, telling him that everyone is looking for him, Guido jeopardises his own survival to prevent the Germans discovering Joshua, while he attempts to free Dora, giving his own life away at the same time. Once the German’s realise they’ve lost the what they desert the camp, closely followed by the surviving Jews escaping, then, when the Americans break into the seemingly deserted camp the following morning Joshua comes out of hiding just as a tank pulls around the corner so Joshua believes that he has won ‘the Game’. Hitching a lift out, Joshua spots his mother reuniting as the film ends. Although all three of these movies are based on the Holocaust each one uses different themes and different view points. Firstly, ‘The Boy in the Striped Pyjamas’ is filmed from a very innocent, child view point. Bruno is very young and the difference between Jew and German doesn’t matter to him; he doesn’t understand what might be considered wrong in befriending Shmuel. A similar viewpoint is used in ‘Life Is Beautiful’ where Joshua doesn’t know what’s going on because his father told him it was a game. I think that this perspective very effective in displaying the horrors and injustice of the Holocaust and, personally, it makes for a more entertaining film as it uses the audiences’ sympathies to make them more emotionally involved with the plot. However, in displaying historical fact within the film this take has disadvantages because what makes the main characters so innocent is their lack of understanding of their situation which naturally makes it harder for the film to be both educating and entertaining. ‘The Pianist’, however, has a much more grown up approach as, being based on a true story, it sticks to the facts and I felt that I learnt more from that film then I did from the other two. A similar theme that emerges in all three of these films is family. In ‘The Pianist’ Szpilman loses his family early on in the film, although he seems quite close to them before, and he struggles to survive without them probably feeling lonely all those month in hiding with no one with him for company. In ‘The Boy in the Striped Pyjamas’ you see how Bruno’s family are driven apart by their conflicting opinions of the Holocaust; Bruno’s father is a strong believer in Nazi policy and the commandant of the death camp, however, his Mother is quite shocked and appalled when she learns the truth of what’s happening at the death camp and insists on moving away with the kids, whereas Bruno is young and confused as he’s been brought up being told that Jews are basically evil and German soldiers, like his father, are good but when he befriends Shmuel he realises that some Jews are nice, like Shmuel, and begins to doubt his father. Contrast to this, in ‘Life is Beautiful’ you see how Joshua’s family grow closer together because of the Holocaust; they stick together for each other and Guido even sacrifices himself in hope of saving Joshua. Although we often assume that all of the Nazi soldiers were evil, the issue of ‘good’ and ‘bad’ Germans is brought up in all three of these films. Firstly, in ‘The Pianist’ although most Germans are portrayed as evil, the Nazi officer, Captain Hosenfeld, saves Szpilman from starvation or being found and, towards the end of the movie, when he’s a prisoner and begging for help you begin to sympathise with him a bit more, especially when it’s revealed that he died on the caption. Then, in ‘Boy in the Striped Pyjamas’ Bruno befriends Shmuel, and Bruno’s Mother and Grandmother openly disagree with Nazi views, which makes you think not to stereotype all Germans as ‘evil’. And lastly, in ‘Life I Beautiful’ although no German steps out and helps Guido and his family, you do see a doctor (who Guido knew before he was forced to work at the death camp) beginning to lose his stability because the work he is forced to do goes against all his moral values. This adds another layer to the ‘evil Germans’ assumption because maybe not all of them were doing it willingly so therefore does that make them bad?

The Background Information Of Malaysia Airlines Marketing Essay

The Background Information Of Malaysia Airlines Marketing Essay Malaysian Airlines System Berhad (MAS) is the holding company for Malaysias national airline carrier, one of Asias fastest growing airlines. Through several other subsidiaries, the company manufactures aircraft parts, offers trucking and cargo transportation services, caters food, provides laundry and dry-cleaning services for airlines and other industrial institutions, and oversees a travel agency. Company Chairman Tajudin Ramli owns a significant share in Malaysian Airlines System (MAS), and the Malaysian government retains a strong voice in MAS affairs. In the premium market segment, MAS is under tremendous pressure from full service carriers (FSCs) who are striding ahead with first class products, new and modern aircraft, and fast-expanding routes. On the other hand, in the price driven market segment, MAS is also strongly pushed by low cost carriers (LCCs) with low fares. In a nutshell, MAS must reinvent itself to fend off competition from FSCs and LCCs. MAS aspires to become the Worlds Five Star Value Carrier. MAS believe that they have to reinvent themselves to achieve this vision. C:UsersmicDownloadsmas.jpg 3.0 Situation Analysis 3.1 General Environment Analysis Demographic segment The demographic segment is about the population size, age structure, geographic distribution, ethnic mix and income distribution. Malaysia is a multiracial country and its population comprises of 28.6 million of people. The government aims for increasing the national population to seventy million by the year 2100. There is 63.8 percent of the population lives in urban area while only 36.2 percent of population love in rural area. The passenger load factor (PLF) of an airline, is a measure of how much of an airlines passenger carrying capacity is used. It is passenger-kilometers  flown as a percentage of  available. The PLF of Malaysia is 67.8, 60.7 for Asia, 74.9 for Europe and Middle East, 73.6 for Australia and New Zealand, 72.6 for Africa and South America, 60.6 for Orient and North America. Besides, Malaysia is recently introduce a new policy which with the purpose of making the Malaysia to become the high income nation. This significant policy had show the increase of Malaysian income in the future time. Sociocultural Segment The labor force in Malaysia has been increased from year 2003 to year 2010. It reached a capacity of 11.38 million of people in the year 2010. http://www.indexmundi.com/malaysia/labor_force.html. It is found that the youths who are in between of the age of 15 to 34 basically make up the largest labour force in Malaysia. They are makeup of 42.5% of the total population, roughly 9.75 million of people. http://www.mtuc.org.my/young_workers.htm. It is also found that the women in the workforce have increased. This is due to the reason that a lot of countries have endorsed legislation such as Equal Opportunity for Women in the Workplace Act to protect the women in the workforce. Besides, there are many reasons to explain why the women have increased in the workforce. For example, women are more educated and more skilled. http://www.strategic-human-resource.com/women-in-the-workplace.html. There are various type of airline careers offer in the airline industry, such as pilot, captain, copilot, second officer or flight engineer, flight attendant, flight dispatcher, and meteorologist. Airline industry employs those people with highly diversified skills regardless of the sex. It is proved that the flight attendants like the stewardess or steward symbolize the major job sector in the airline industry. For instance, there are nearly 80000 flight attendants in United States airline industry. http://www.targetwoman.com/articles/airline-careers.html However, it is found that the age discrimination cases have been happened in the United States airlines. According to the pilots required retirement policy such as Age 60 Rule, pilots are forced to retire at age 60. This is because the airline industry believed that the pilots are not able to perform the job well at the age of 60. They believed that the pilots are place the airline company and the passengers in danger if they are permit to fly. http://www.targetwoman.com/articles/airline-careers.html Global Segment Airlines have participated in globalization and consolidation. They link their network through the establishment of alliances and partnerships to expand the access to their customers. For example, the world aviation market is shared between the global alliances such as KLM or North West, Atlantic Excellence alliance, STAR, and British Airways or American Airlines alliance. http://adg.stanford.edu/aa241/intro/airlineindustry.html The airlines industry has targeted some relevant new long term global market in order to expand their services such as Asia Pacific and China, South Asia, Northeast Asia, Southeast Asia, and Oceania (Australasia). It is believed that most of the airlines keep the new global market in Asia Pacific and China. This is due to reason that China has grown promptly and the urbanization of China had caused it became the dynamic aviation markets. The urban population has been increased from 302 million in year 1990 to 622 million in years 2009. It is expected the population will come up to one billion by year 2025. Besides, the domestic passenger traffic is projected to grow on an average rate of 7.9% in China. Boeing, as the Chinas leading provider of passenger airplanes, predicts that about 71% of the demand in China is the single-aisle airplanes with the full deliveries of 3090. http://www.globalintelligence.com/insights-analysis/asia-news-update/asia-news-update-november-19-2010/malaysia- malaysian-airline-eyes-indian-chinese-mar/ http://www.boeing.com/commercial/cmo/china.html Physical Environment Segment The great majority of the airlines have developed their own comprehensive programmed to reduce the environmental footprint and produce a more environmentally product. Based on the research, the members of alliance in the airline industry have enhance the fuel efficiency of the aircraft and create not as much of greenhouse gases like the old aircraft and are quieter. Basically, there are some international industry bodies like IATA (the International Air Transport Association), Association of European Airlines, the Association of Asia Pacific Airlines, the USAs Air Transport and others are fully support the environmental activities. Based on the global perspective, there is fewer than 2 percent of the worlds total carbon dioxide which produce by the airline industry being released. The passenger aircraft nowadays are more environmentally friendly as it is 70 percent more fuel efficient than 40 years ago. For example, Airbus A380 and Boeing 787 Dreamliner are more fuel efficient aircraft. In addition, the noise footprint which produces by the aircraft is naturally 50% more quiet than those aircraft in ten years ago. According to IATA, airlines are planning to improve the fuel efficiency of the aircraft and carbon dioxide emissions in another 25 percent more. It is also plan that in the coming year 2025, the fuel efficiency of the aircraft will be improved in another 30 percent. http://es.oneworld.com/enes/ow/news-and-information/fact-sheets/fact-sheet?objectID=35tempURLParam= http://www.travelgreen.org/industry_landing2.htm?select_industry2_id=33 Technological Segment There are many airlines currently using proprietary check in systems which will convert all its check-counter to the ARINCs MUSE common-use system. City Airport, Logis Travel (CALT) can make better use of its available counter space because it will help to provide a convenient in town check in. The improvement of the check in counters at CALT is economically feasible. In addition, many of the airlines involved already have experience with ARINCs MUSE technology at Incheon and Gimpo. They will be able to make the transition at CALT with little extra cost. http://www.arinc.com/news/2010/10-07-10-vmuse-seoul.html Besides, technology also can be used to enhance customer relations. It will help to create convenience for consumers. The industry can offer travelers a web interface customized to a specific type of travel. The web interface can direct the customer to services with the desire benefits but cost a little more. Other than that, the automated check in machines is available in some airlines. Travelers can swipe a credit card through the automated check in machines as identification and print out their tickets instead of checking in with airport staff. The new technology also helps airlines to track lost luggage. There are Radio Frequency Identification (RFID) systems which will help to enhance aircraft unit loading devices and help boost security. http://gulfnews.com/business/aviation/new-technology-helps-airlines-track-lost-luggage-1.703356 Economic Segment A low cost airline generally has many features that differentiate it from the traditional carriers. These features include ticketless travel, online ticket sales, no international offices, no frequent flyer points, no free food and beverages, no in-flight magazines, no club lounges and use of secondary city airports. In the early economic regulation of airlines, the government is concerned more on their participation in the airmail system. The Air Mail Act of 1925 allowed the U.S. government to pay airlines for carrying the mails. http://www.centennialofflight.gov/essay/Government_Role/Econ_Reg/POL16.htm Besides that, Air Asia was re-launched in Malaysia as a low fare and low cost domestic airline. Air Asia is promoting low fare of Indonesia Malaysia trip which will help it to open the Indonesia market. It will help Air Asia to rise up the economic growth. Air Asia also provides its services between Singapore and Bangkok by introducing a 2nd daily flight to its existing schedule. Air Asia is offering its guests promotional fares to/from Singapore-Bangkok which is much lower than the lowest fare SGD$56 offered by full service carrier. It will help Air Asia to open the Singapore market. Political / Legal Segment Airlines political action committee is a huge donor when compared it with those big companies in other industries. For example, Singapore Airline is currently facing or might face political strategies in near future. SIA could face problems of entering the new markets like China and increase market share in existing network. It is because many airlines are still government owned and much of the trade in aviation services is still controlled by governments. Besides that, Thai Air Asia is a joint venture which is established by Air Asia with the Shin Corp. Shin Corp is owned by the family of Thailands Prime Minister, Thaksin Shinawatra. There are about 900 million baht will be invested in Thai Air Asia over a five-year period. Shin Corp oversees the finance and administration of Thai Air Asia while Air Asia shoulders the responsibility for marketing and operations. Shin Corp has financial strength which will help to support Air Asia to grow. Therefore, Air Asia with its politically pow erful may well grow up to bite. (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() 3.2 Porters Five Forces Analysis Threat of new entrants As justify form the environment, any new company or organization to entering this airline industry is not easy due to the several kinds of entry barriers may discourage competitors from entering a market. The level of barriers to entry depends on the customer loyalty. For example, customers from Malaysia Airlines who is significant in brand loyalty will result the high switching costs towards other airline company. Exception for the price sensitive customers, they may prefer cheaper price flight tickets. Besides, capital requirements for a new company to start up the airline business are huge. New entrant or infant company has to spend a large capital to compete with existing airlines due to the fail of participate in economies of scale. The cost of setting up of offices, buying or leasing aircraft, hiring pilots and others staffs like air stewardess is a fix cost which create a high barrier for the new entrants. Infant firm or industry require a long time period to significant their products or services differentiation, such as Full Service Carriers (FSC) in Malaysia Airline. Through government policy, governments can also control new firm to participant in airline industry. Government high level of protection towards the major airline may result many new firm unable to meet the requirements and regulations and enter the industry. Thus, threat of entry towards the airline industry is high. Bargaining power of suppliers Power of suppliers is important as it will directly affect the industry. In airline industry, the power of supplier is moderate result from there are only two major supplier which are Airbus and Boeing so most of the firm like Malaysia Airline (MAS), Singapore Airline (SIA) and others need to buy the aircrafts from them. The satisfactory substitute products are low make the larger of power in suppliers. In addition, industry firms are not a significant customer for supplier group. The suppliers good is important to the MAS in order to obtain a success in market place. Power of buyers Buyers are one of the factors which will impact to industry. Nowadays, price sensitive customers are increase directly. On the other hand, number of customers who is concern the services differentiation is rise and result low cost oriented and full service carrier oriented. Customers purchase the only small portion of the industrys output and do not large participate in the company annual sales. Besides, buyer or customers will obtain a high switching cost in terms of loyalty result from the MAS superior services performance. Thus, the bargaining power of buyers low to Malaysia Airline. Threat of substitute Threat of substitute is substitute is product or service which can replace the original products or service. Not only the others airlines, customers also can choose others transportation system such as train, bus and ferries but air travel is more convenient and faster compare with other transportation. Businesses which require a faster and safe journey may choose airline cargo as their transportation. Intensity rivalry among competitors In this case, the threat of rivalry is high to the Malaysia Airline. This is because various large equally balanced competitors such as Air Asia, Tiger Airway, Singapore Airline and etc are provide almost the similar services. As a result, high rivalry to the MAS because more firms must compete with same customers and resources. Besides, lack of differentiation product is difficult to compete with other firm. Malaysia Airlines (MAS) have successfully differentiated their product as full services carrier and have less rivalry. Rivalry in slow industry growth becomes more intense as firms battle to increase their market shares. The main competitors of MAS are Asian carrier like Singapore Airlines. So MAS intends to reassess the effectiveness of its route network both international and domestic. This involves reviewing the viability of the existing fare structure and routes and the realigning of its aircraft capacity to markets that offer the greatest opportunities. Home http://www.hicbusiness.org/biz2003proceedings (journal) http://en.wikipedia.org/wiki/Malaysia_Airlines 3.4 SWOT analysis based on stakeholder groups Capital market stakeholders Strengths Based on the market stakeholders, MAS have diversified their revenues stream to avoid uncertainty. It generates revenues from various areas, for example which is deal with freighter flights and aircraft cargo hold (Scribd, n.d.). Moreover, MAS had diversified into related industries such aircraft ground handling, aircraft leasing, aviation engineering, air catering and tour operations. This can lead to MAS to maintain a consistent growth and give a competitive edge. Next, MAS had improving in yield which can be defined as the revenue per revenue passenger kilometer (RRPK). There are two significant projects which are the Route Profitability Project (RPP) and the Revenue Enhancement Project (REP) had been implemented by MAS in order to increase their revenue (Datamonitor, 2008). Regardless of minor decrease in load factors, the yield had more improvement as compared to the compensated for the decreases of load factor. This had shown that the Revenue per Available Seat Kilometer (RASK) has also increased by 14 per cent (Datamonitor, 2008). As a result, there is an evidence shown that a strong increase in the profit and the efficiency of MAS. Weaknesses Besides, MAS was reporting negative cash flow from the operations in their company over the past couple of years. In 2005, the negative cash flow of MAS was about $ 157.2 million (Datamonitor, 2008). However, in the fiscal year of 2006, MAS had reported net cash outflows of estimated $ 41.6 million from their operating activities (Datamonitor, 2008). This affect MAS financial health as the cash flow continuous is negative. The negative cash flow will also tightened the cash resources and limit the liquidity of cash for working capital needs. While many businesses were go through many losses and difficulties in the related industries, MAS still using a huge amount of capital to run its business effectively for providing an excellence services for their customer (Scribd, n.d.). Consequently, the risk that incurred by MAS in the future is very high and the possibility for MAS to having a loss will be increase. Product market stakeholders Weaknesses Even though MAS had its humble beginning in the golden age of travel but this airline will still having some weaknesses in their business. MAS as a 5 star international airline needed higher cost for the maintenance and convenience (Scribd, n.d.). Therefore, customers purchase will be affected due to the effect in the real cost of airline tickets. This can lead to MAS only focus on the market with high income. However, there is not many people can effort to pay for the cost for flying to other country because of this higher price in airline tickets. Opportunities MAS had the chances to introduce a new concept of flying with MAS due to the customers different needs and desires in the term of buying (Scribd, n.d.). The different needs and desires of customers are because of the several factors such as demographic, geographic and psychographic factor. Thus, customers are human beings which can be easily to have a change in their life. For example, MAS had introduce hot meal boxes which offer several favorites such as nasi lemak and nasi goreng kampong to respond the preferences of customer while they are continuing to optimize the aircraft utilization in line (Scribd, n.d.). Furthermore, MAS had been approved to launch Firefly which was a new low-cost community in the March of 2007 (Datamonitor, 2008). MAS as a parent airline for Firefly allowed Firefly to take over its B737-411s to serve more primarily secondary airports in the country and also within the Indonesia-Malaysia-Thailand Growth Triangle (Emmanuel, 2010). Thus, MAS can regain their market share which had lost in the recent years on local and regional routes as compared to its low-cost competitors like Air Asia. This is a chance for MAS to look at returning to a path of growth. Also, MAS has a very strong existence in the Asia. It can cover many regional destinations and various destinations in the country like China, Japan, India and the Middle East where there are higher in demand for air travel (Datamonitor, 2008). The increased in the demand for air travel will drive MAS to emerging in the Asian country like China and India (Datamonitor, 2008). Therefore, the revenues earn by MAS from the Asian region will increased. Threats There are some negative elements from the outside of the organization which will affect MAS in the aviation industry. Jet fuel is an important portion of the operating expenditure of all airlines. The increasing in the price of jet fuel will affect the bottom lines of most of the airlines in the world. MAS are also included due to the sharply increased in the price of jet fuel (Datamonitor, 2008). As a result, the margins of MAS will come under pressure. Organizational market stakeholders Strengths MAS have provided several strengths based on the organizational market stakeholders that reflect companys competencies and capabilities of their core business in the aviation industry. MAS have established a strong brand image which is being highly recognized in the local market and the international market (Miller, 2010). In order to build a strong brand image, MAS had provides excellence services to all of their customers around the globe. With the excellence services provided by MAS, it had won the Staff Service Excellence for Asia award. In the year of 2010, MAS was known as the winner of the Worlds Best Economy Class Award at the 2010 World Airline Awards (Miller, 2010). In addition, MAS have a strong and better designed in their organizational structure. Their management team is talented and plays the significant responsibility in planning and controlling their action in the service system in order to carry out the excellence brand experience (Scribd, n.d.). Management teams of MAS always have their own strategy to overcome the difficulties and losses. Besides, they also can make sure that they have the ability to improve their service quality. Weaknesses The poor management and inefficiency of the management team and network are the weakness to the MAS organizational market stakeholders. Some employees tend to read from the newspapers, media and rumors from their friends when MAS had incurred billions of losses in 2005 (Lian, 2010). The staff of MAS were discussed the issue in the closed room. It is not a healthy environment for MAS because the level of trust and confident between the management and employees are very low. Opportunities Moreover, technology developments had led the MAS Company to effectively manage their knowledge in management. As a result, MAS employees will gain rapid learning and greater intelligence that will lead to the generation and sustenance of competitive advantage (Foon Eurn, 2009). Besides, the advancement in technology can replace several inadequate legacy accounting system and thus it help MAS to enhance their quality and relevance information for management in making decision and important reduction in manpower (Foon Eurn, 2009).

A Dolls House Essay -- A Dolls House Essays

A Doll House Essay Ibsen said that his mission in life was to â€Å"Inspire individuals to freedom and independence† which was shown throughout the play A Doll House. Since he wrote modern theatre, the characters were real and audiences could relate to them. He particularly questioned the role of men and women during his time. Ibsen used A Doll House to motivate women so they would seek more power and freedom in their relationships. Audiences could then look up to characters such as Nora and Mrs Linde whom were independent, some what ahead of their times. Ibsen’s purpose was to not only to enlighten women of their unfair status but also to make the men understand women are much smarter than what they think. His goal was to change these attitudes of all humans so equality could be reached. By 1878-79, when A Doll House was written, women’s rights had become a burning issue. People such as John Stuart Mill who wrote The Subjection of Women (1869) were one of the first to raise these issues and could be seen as an early feminist. They raised question as to whether the female role was fair. Before then, women were very submissive and had little opportunities. They were unable to have a job and were expected to do household duties and take care of the children. Men were the dominant ones but the women knew no different. For the few who could see this inequality, they were seen as ‘unfeminine’ as they were thinking for themselves, which is something only a man would do. Ibsen would be on their sides and tried to express that it was all right, through his characters. Nora plays upon her innocence and helplessness at the beginning to achieve things, being the typical stereotype of women in this time. â€Å"Oh, please,... ... stand up for themselves. They were unlike the stereotype in which women were made into and took responsibility for their actions. The play would make people think and discuss these roles of men and women and even question the values of society. Ibsen hoped he would make women realise they deserve a choice as to whether they want to marry and to be equal with men. Bibliography Mills, John Stuart 1860, The Subjection of Women, Prometheus Books, New York â€Å"Ibsen- woman’s rights† 2005 http://www.unesco.org/webworld/mdm/2001/fr/ibsen/form.html, 24/04/05 â€Å"A Doll House- Ibsen† 2005 http://www.novelguide.com/ADoll'sHouse/themeanalysis.html 24/04/05 â€Å"Woman’s right and roles† 2005 http://www.unesco.no/kommunikasjon/hukommelse/ibsen.html. 24/04/05 â€Å"Woman’s Liberation, Ibsen† 2005 http://www.international-relations.com/cm3-2/Feminismweb. html 24/04/05

Interesting Facts :: essays research papers

Interesting Facts Got this from one of my daily joke emails. Thought it was interesting enough to share : 111,111,111 x 111,111,111 = 12,345,678,987,654,321 If a statue in the park of a person on a horse has both front legs in the air, the person died as a result of wounds received in battle; if the horse has all four legs on the ground, the person died of natural causes. No word in the English language rhymes with month, orange, silver, and purple. Clans of long ago that wanted to get rid of their unwanted people without killing them use to burn their houses down - hence the expression "to get fired." Canada is an Indian word meaning "Big Village". There are two credit cards for every person in the United States. Only two people signed the Declaration of Independence on July 4th, John Hancock and Charles Thomson. Most of the rest signed on August 2, but the last signature wasn't added until 5 years later. "I am." is the shortest complete sentence in the English language. The term "the whole 9 yards" came from WWII fighter pilots in the South Pacific. When arming their airplanes on the ground, the .50 caliber machine gun ammo belts measured exactly 27 feet, before being loaded into the fuselage. If the pilots fired all their ammo at a target, it got "the whole 9 yards." The most common name in the world is Mohammed. The word "samba" means "to rub navels together." The international telephone dialing code for Antarctica is 672. The glue on Israeli postage stamps is certified kosher. Mel Blanc (the voice of Bugs Bunny) was allergic to carrots. Until 1965, driving was done on the left-hand side on roads in Sweden. The conversion to right-hand was done on a weekday at 5pm. All traffic stopped as people switched sides. This time and day were chosen to prevent accidents where drivers would have gotten up in the morning and been too sleepy to realize that *this* was the day of the changeover. The very first bomb dropped by the Allies on Berlin during World War II killed the only elephant in the Berlin Zoo. Dr. Seuss pronounced "Seuss" such that it rhymed with "rejoice." In Casablanca, Humphrey Bogart never said "Play it again, Sam." Sherlock Holmes never said "Elementary, my dear Watson." More people are killed annually by donkeys than die in air crashes. The term, "It's all fun and games until someone loses an eye" is from Ancient Rome.

Heroes And Heroines Essay

Historically, fairy tales and other folklore have followed relatively strict gender role profiles. The heroes or heroines of the story all tend to be handsome or beautiful, compassionate and kind, which always wins out. Meanwhile the villains and antagonists are almost directly opposite in physicality, are ugly or brooding in nature, which shows a clear contrast between themselves and the hero or heroine, and an ever-impending conclusive loss at the end of the narrative. In the examination of folklore, one can see that common aspects of gender roles can be found in almost every fairy tale ever created. The Brothers Grimm are well known for their collection of fairy tales and folklore literature, many of which reflect these gender roles. An analysis of three of their more popular works; mainly Rapunzel, Rumplestiltskin, and The Old Woman in the Wood, show clear gender roles and allude to the perspective of the culture in which they were created. The story of Rapunzel reflects a clear gender role stereotype commonly found in fairy tales and folklore. Rapunzel is the helpless maiden in need of saving, stolen from her family and confined to a high tower by the evil Enchantress. The Prince would be considered the hero of this story, finding Rapunzel trapped in the tower and conspiring to help her escape from her prison. However, the fable of Rapunzel is unique due to the fact that the Enchantress exiles Rapunzel to the desert to live in misery for the rest of her life and swindles the Prince into becoming trapped in the tower as well. The Prince jumps from the tower and ultimately reunites with Rapunzel, where they live happily ever after. The gender roles of this story clearly reflect the beautiful (but quite helpless) female in need of saving, as well as the handsome hero coming to the rescue. Although the story takes a turn and the evil D’Amico 2 Enchantress, who follows almost to the T a female fairy tale villain (Rapunzel can be quoted in the fable as saying, â€Å"Tell me, dame gothel, how it happens that you are so much heavier for me to draw up than the young king’s son?† the hero Prince and Rapunzel still find happiness. Rumplestiltskin also shows clear contrast in gender roles, with similar  gender stereotypes as the fable of Rapunzel. In this particular story the Miller’s Daughter could be considered the Heroine, in which she becomes the Queen and works against Rumplestiltskin to save her child. However, even though the Queen plays an influential role in the story and ultimately outsmarts Rumplestiltskin, she still falls into the gender stereotype of a helpless female in need of saving. When her father brings her before the King and proclaims she can spin gold from straw, she is essentially helpless and awaiting the death sentence that failure would bring. Rumplstiltskin plays a unique role in the story however, playing both savior (at least temporarily) and ultimately the villain. As per the gender standard in the story Rumplestiltskin sweeps in and saves the Miller’s Daughter by helping her spin the straw to gold and keeps her from death. Rumplestiltskin transforms into the villain when he tries to take the Queen’s child, loses his bet, and destroys himself in frustration. The story of The Old Woman in the Wood reverses the established gender roles and is relatively unique in that the helpless character in the particular story is one the reader wouldn’t necessarily expect. The poor servant girl plays the role of the Heroine in this story, where she becomes involved in the plight of a dove while wearily traveling through the forest. She unlocks several aspects of a great tree in assistance of a dove seeking her help, each time receiving items such as food, clothes, and a bed. Ultimately the dove asks her to help one last time by acquiring a small plain ring from the house of an old woman with an extensive collection of rings in her home in the woods. The servant girl complies and is able to get the ring from the old woman, who puts up a rather big fight, before returning to the great tree. After leaning against the tree, it changes into a Prince who explains to her that he had been trapped by the old woman. â€Å"You have delivered me from the power of the old woman, who is a wicked D’Amico witch.† The gender roles are clearly defined here, although switched. The Prince in this story is the helpless individual in need of saving and the Heroine is the one who, although unknowingly, sweeps in to save the day from the evil witch. Once again, as with almost every tale in folklore, the couple lives happily every after and the witch is beaten. Although gender roles in folklore and culture can potentially switch, with both males and females fulfilling the roles of Heroes and Heroines, almost every story tends to follow the same gender role guidelines. The (sometimes) handsome prince/ male saves the helpless female from the evil witch or enchantress, where they live happily ever after. Published in 1812, these stories by the Brother’s Grimm were influenced by the culture of the time period, which is what mostly defined the gender roles in each story. It is important to remember that most folklore, although around for ages, was adapted to fit into societal roles in each culture. The stories published in the 1800’s reflected the cultural roles of women in that society as underprivileged homemakers (which is why most stories, at least by the Brother’s Grimm, tend to cast the female as subservient and helpless); as well as their hopes and aspirations for the future, which were prevalent in most stories involving Heroines or other similarly empowered women. Works Cited Carnegie Mellon School. â€Å"The Old Woman in The Wood.† N.p., Nov.n2004. Web. . Carnegie Mellon School. â€Å"Rumplestiltskin.† N.p., Nov. 2004. Web. . Carnegie Mellon School. â€Å"Rapunzel.† N.p., Nov. 2004. Web. .

Economics for Business Essay

When we speak about the UK market of postal services, its image is indispensably connected with the notion of monopoly. For more than 350 years the UK postal market has been dominated by the Royal Mail. However, since 2006 the market has been open to competitors, and the postal services’ market players strove for possessing equal business opportunities. It is essential to review the current trends in the postal services market within the UK through the prism of monopoly, competition, and their benefits/ effects for the consumer and the overall efficiency/ quality of postal services in the country. Monopoly Royal Mail in the UK has for long been referred to as â€Å"privileged and increasingly unusual position of being a state-owned company protected from the market place† (Crew & Kleindorfer 2007, p. 7). As a result, Royal Mail has become one of the brightest representatives of what monopoly is within the British economy as a whole. It is essential to understand that when we speak about the state of postal services in the UK market, it cannot be described other than monopolistic before the year 2006. Moreover, even in the light of the improving communication strategies, Royal Mail was not losing its position, and was even strengthening it: â€Å"we are still dependent on the efficient, speedy delivery of bills and payments to our homes and businesses in exchange for the price of a stamp† (Starkey 2006, p. 71). Despite the primarily negative attitudes towards the monopolistic position of Royal Mail, monopoly is an objective market notion, and as any other market structure, it possesses its benefits and its disadvantages. In order to arrive to relevant conclusions, we have to consider both. One of the major advantages of monopoly, and particularly in the postal services, is exercising the principles of the economy of scale: in smaller postal enterprises this task may become impossible to fulfill. Moreover, having more available free resources, monopolies are frequently viewed as being closer to innovation than any other smaller enterprises within the postal services sector. However, this assumption is rather argumentative, and economic professionals tended to evaluate Royal Mail’s position within the postal services market as â€Å"negatively monopolistic† (AICES 2006, p. 8). This simply meant that Royal Mail was not striving towards exercising its free resources to bring innovation into postal services sector; as a result, competition was viewed as the only resolution for that difficult economic situation. This is a well-known conflict, when one tries to assess the opportunities and drawbacks of the monopolistic market structure: while monopoly generates significant profits which could potentially be directed at innovations, it simultaneously lacks any incentives to make these innovations real. This conflict has become the major reason for opening the market of UK postal services to competition. It is even more interesting to bear in mind that competition is not always the best solution to all economic problems of monopoly, and the responses to opening the postal market in the UK are still dubious and extremely various. â€Å"Much of nonsense is due to the liberalization of postal services. Here commercial firms bid for, and take, the lucrative part, the business mail. We all know what happens then. My own bank envelopes come with a commercial firm’s logo; the various branches email the details to a central department, where statements are prepared, one truck takes it all away and they only have to deliver to main postcode areas. (Clark 2007) The monopolistic structure of the UK market was not connected with any type of competition: the market was dominated by Royal Mail, and this VAT exempt company served the only postal services provider in the country. With the Government being the major Royal Mail’s shareholder, it was understandable why this provider possessed multiple economic benefits and did not strive to improve the quality of its services (Sloman 2004, p. 45). For us to understand all implications of the UK postal services’ liberalization, we come to the description and evaluation of the current situation within the UK postal market sector. The new market structure of postal services in the UK It is very important to understand how the postal services’ market in the UK looks at present. It should be noted that Royal Mail currently faces the competition from other 17 postal companies, and this market structure seems to create favorable conditions for effective competition. The largest portion of mail within this market goes from businesses to consumers (Starkey 2006, p. 72). â€Å"Several companies have signed â€Å"access† agreements with Royal Mail, allowing mail they have collected and sorted to be fed into Royal Mail’s network for final delivery. Royal Mail made 2. 4 billion access deliveries in 2006-07†³ (Starkey 2006, p. 72). Even with the 17 new postal companies becoming competitive to Royal Mail, the latter still provides 99% of all postal deliveries within the UK. â€Å"We can’t make the companies take advantages. We can just set the rules and put in a licensing regime, but Royal Mil will always be the major service provider† (Simpkins 2005). Other alternative postal service providers are currently capable of providing any types of postal services, with the exception of non-bulk items’ delivery, less than 100g in weight (Crew & Kleindorfer 2007, p. 8). Thus, is it possible to suggest that the postal services market in the UK has become as open as many had expected it to be? Of course, it is possible that the full effects of opening the UK postal services market are not yet perceived by the customers and businesses. However, it is also probable that there still exist significant barriers to competition within the postal market. â€Å"Postcomm is concerned that the competition so far has been too limited, and that this has allowed Royal Mail to get away with providing customers with a poor quality service† (Crew & Klenidorfer 2007, p. 9). Before 2006 the mail market of the UK was stated to lack competition, but possessing a considerable potential for growth; as a result many viewed competition and market openness as the best resolution to multiple issues postal monopoly in the UK traditionally rose (Falkenhall & Kolmodin 2005, p. 10). The opposition of Royal Mail to opening the market was natural and understandable: the company viewed this step as the direct pathway towards reduction of the profit margins, but the situation could not remain unchanged due to contemporary economic requirements towards competition. The efficiency of postal services after opening the market will gradually change. This process will be slow due to multiple barriers created on the way of potential Royal Mail competitors. However, some of the following results can be expected within the long-term period, and after numerous postal companies acquire fair access to different niches of the postal services’ market. First, the emergence of new services will increase the overall efficiency of the postal services in the UK. It is already evident that being surrounded by multiple competitors that strive for conquering and expanding their market share, even Royal Mail had to introduce a three-year plan of renewal: â€Å"changes have included the introduction of Single Day Delivery, reviews of its mail centers and transport and a significant number of redundancies† (Starkey 2006, p. 74). Second, the competition further increases efficiency by providing foreign market players with the opportunity to enter the market of postal services; as a result the efficiency of postal services at the international level also increases, which is especially important for businesses. Royal Mail was once blamed for being underdeveloped in terms of mechanizing its services, and making them more efficient (Falkenhall & Kolmodin 2005, p. 14). The current market processes in the UK postal services structure urge companies to reduce their workforce and to implement effective IT solutions for better services provision. Although, this does not mean that creating competition in the area of postal services inevitably leads to unemployment. With the creation and expansion of private postal operators, the amount of required qualified workforce increases, and we can state that competition only contributes into changing the balance of workforce between the operators. Competition is the best tool of increasing profitability and efficiency of national postal operators (Crew & Kleindorfer 2007, p. 44). One may suggest that the discussed changes in the market were long anticipated, and the fact of legal uncertainty and Royal Mail’s monopoly seriously hindered the process of investing into postal services by private operators. What one can expect now is the growing efficiency of the postal services along with the increase price control and the constant process of quality improvement in the structure of postal services in the UK. It should be noted, that the discussed improvements will and could occur in the ideal economic situation, when the openness of the market means providing real fair opportunities for competitors. However, the reality of the situation is different: â€Å"full competition in the UK postal market is blocked by two very fundamental issues: Royal Mail’s unique VAT exemption and the focus on downstream access† (Starkey 2006, p. 4). Private players of the postal market cannot access fair business opportunities and increase their efficiency against the zonal pricing introduced by Royal Mail not long before opening the market. Royal Mail has an access to changing its prices without being reviewed by Postcomm (Clark 2007). As a result, we face the challenge of competition vs. the realities of destabilization in the UK market of postal services. We cannot objectively state that the competition was introduced to increase efficiency, when Royal Mail creates unfavorable conditions for the rival operators (Starkey 2006, p. 5). While the efficiency of postal services changes very slowly, it is more than evident that the customers have already benefited from making the market of postal services competitive. First of all, private operators have changed the emphasis of their services from being business-oriented to being customer-oriented. As a result, â€Å"new entrants are building their products around their customers’ needs rather than asking their customers to fit in around their businesses† (Starkey 2006, p. 75). For example, numerous private customers have already perceived the benefits of later collection times (AICES 2006, p. 11). It is anticipated that private market players will keep expanding the range of postal services in case no barriers are created against these initiatives. The impact of competitive postal services on the customer is better to be viewed through the prism of Royal Mail achievements. The company has been the leading postal provider for almost 400 years, and its changing position and market attitudes can display the tendencies of economic development as a result of market openness. The major changes have taken place in company’s attitudes towards their customers: â€Å"although there is still some way to go to embed a culture of commercial customer focus throughout the organization, there is no doubt that Royal Mail has turned the corner† (AICES 2006, p. 18). Customers have acquired additional power in maintaining effective relations with the postal service: Royal Mail services turn towards being more attentive to their customers. They have displayed new abilities to listen to the customer, and to change in accordance with the customer’s requirements. Competition appears to be the matter of choice for the customer; consequentially, companies in the postal services sector have more incentives to pursue customer value through innovation and better customer satisfaction. The current situation in the UK market of postal services is still much confused and contradicting. On the one hand, we have the evidence of customers being completely satisfied with postal services being competitive. On the other hand, we cannot agree to the fact that the efficiency of postal services has increased even through the prism of growing profitability of some postal services. Certainly, the postal services have reached the stage at which costs are more comparable to the prices of postal services: the elimination of monopoly has opened the gateways to being more reasonable and more objective in setting the price for postal services. Simultaneously, it is difficult to disagree to the fact that Royal Mail still occupies 96% of the UK market (Starkey 2006, p. 6). The essence of competition is not in attracting rivals, but rather providing consumers with choice. In this situation efficiency of postal services is replaced by more important customer preferences. Monopoly is a â€Å"big, big issue, and it is a test of our society as to whether we are to organize everything to make a profit† (Benn 2007). Royal Mail is the embodiment of the economic paradox in the area of postal services in the UK. This paradox lies in connection with economies of scale. While with the large delivery volumes Royal Mail’s unit costs are low, but with Royal Mail being monopolistic the company can hardly be called efficient. Thus, with the price of Royal Mail’s services being extremely competitive and sometimes too low, it is simultaneously inefficient (Falkenhall & Kolmodin 2005, p. 29). Competition thus appears more beneficial for the customers, than for the companies in the postal services’ niche. It is essential that other private players can have access to similar scale benefits even if they cannot compete to the well-branched delivery network of Royal Mail. The efficiency of Royal Mail’s rivals cannot be increased until the issue of VAT exemption is resolved. â€Å"The VAT regime for post in the UK is a particularly pernicious barrier. Most people here will be aware that although Royal Mail is VAT exempt, its competitors are not, which causes pricing distortions especially for those customers that are also VAT exempt† (Starkey 2006, p. 76). Simultaneously, there is another serious concern about the rival companies’ behavior on the market. Some specialists fear that what takes place in Royal Mail is subsidizing lighter items with heavier mail, subsidizing social users for the account of business users, etc (Crew & Kleindorfer 2007, p. 51). In this situation competitive postal companies will strive for taking the most lucrative market niches, leaving Royal Mail without income from the most profitable services. However, this is where VAT exemption can serve for the benefit of the company: due to the lower prices, it is hardly possible that open competition will jeopardize the universal service and Royal Mail in general. In this situation one may possible predict the instability of the postal services market in the short-term period, and instability of the market structure is no better than previously existing monopoly. The UK postal services have appeared in the extremely essential stage of reconstruction – introducing competition cannot go smoothly for all market players. It should be noted that the issues of elimination or threat to the universal service are easily neutralized, and universal services can in no way be compromised by introducing competition. Any objective analysis shows that consumers, as well as businesses, have benefited from market opening through higher quality. In addition, prices have been substantially reduced for business customers while households have been protected from price increases† (Sloman 2004, p. 97). Yet, our objective analysis shows that competition in the UK postal services is in its initial stage. We have proved that customers evidently benefit from making the post market competitive, but the economic efficiency of the postal services is still to be achieved and increased. Conclusion We have come to conclusion that the effects of competition in the UK market of postal services are primarily viewed within the area of consumer satisfaction. The overall economic efficiency of postal services still leaves much to be desired. However, introduction of competition is the solid basis for providing consumers with choice, and expanding the market structure of postal services in the country. Certainly, monopoly possesses its advantages, but competition is the best perspective for both the new private players and Royal Mail in creating incentives for development and improvement.

Critque Essay

In the story â€Å"The Operation,† by Pensri Kiengsiri , a story that has a third persons’ point of view. The reader learns that Kamjorn, the father of the kid, don’t have much affection to Danu because Danu is a victim of polio which made Danu a crippled kid. Its conspiracy leads the reader into having a feeling of sympathy for the boy. And the story’s setting, contributes well to the growing sympathy of the readers to Danu, as Kiengsiri’s treatment of timing cause the readers to anticipate a shocking things that’s to unfold.The time at which â€Å"The Operation† is set introduces an element of tension between the parents. Kamjorn informed the readers that when he taught about going to Bangkok he first wanted to see his best friend, rather to go to the hospital which is his main reason of going to Bangkok; it is â€Å"his mind strayed to other days in Bangkok, student days and to the old school mates, he would have a chance to look u p. † As the reader already knows that Kamjorn intends to catch up with his old friends, the very mention of â€Å"strayed to other days† evokes the sense of a plan that will certainly make sadness to the boy’s feelings.The added suggestion of â€Å"chance to look up† introduces an atmosphere of uncertainty: that planted to the reader’s mind is the notion that all is not normal and right to the world. The sense of uncertainty to Kamjorn that he will not go to his son and doesn’t show to his son it is a big factor to his son operation. Just as the time in which â€Å"The Operation† is set infuses the story with an atmosphere of sadness, so do the physical surrounding in which the bulk of plot unfolds. â€Å"When Kamjorn reached Bangkok, he went to meet his friend and to actually catch up with them.When his daughter haven’t seen any sign that either one of their parents arrived, she was worried and called to their house and someho w convinced her mother to travel. † Both things added to the reader’s sense that there’s something is not right and that something imminent is about to occur. This atmosphere of imminence increases as their mother went to the train and hasn’t heard anything from her until the operation is almost finished â€Å"an accident on an express train†¦fatalities†That’s the only words Kamjorn’s mind ever digested before he fainted. For it is only in the final conversation of the story. The imminence that happened to Kamjorn’s wife that caused him to faint. It has successfully concealed the true sense of Kamjorn tears last before he fainted. Hence, the manner Kiengsiri described the time and setting of â€Å"The Operation† serves to greatly enhance the effect of this tale upon the reader.In accompanying the story’s characters into a world thet grows steadily more gruesome at every turn, the reader’s feeling of sad ness and foreboding increases, the reader is doubly troubled the disturbing revelation made in the story’s final conversation. Kiengsiri’s use of setting and timing in this story mirrors the special effects employed in dramatic movies-effects that have the viewers wiping their tears, totally absorbed in plot and atmosphere. It is good that a 6 page short story can evoke with words the same response that movie makers use millions of dollars, efforts and truckloads of technology to create.